Branded content or 'branded entertainment' is
sometimes thought of as the Ninja of advertising.
You often don't notice it creeping up.
You often don't see it or hear it.
It drops through a skylight disguised as entertainment - dressed
in black with it's face covered (metaphorically speaking)
Next thing you know, you've spent a grand on a sofa from DFS.
If you have branded content that 'has all the moves', our
judges will be very interested to see them.
This is selling that requires REAL masters of invention.