PRINT, OUTDOOR, AMBIENT

This category calls for the technique, craft & skills required for the execution of Print, Outdoor & Ambient content.

On paper, maybe the least complicated of the disciplines.

You take your idea, put it in a magazine or up on a poster or

in front of the public in some novel way and..job done.

Not much different than advertising in the 1800s really.

Back then it'd be some feller walking about wearing a sandwich board advertising 'Larry's Laudanum' or Spillers dog food.

Another thing that was similar is that great ideas were at a premium and only the best would have been talked about.

With that in mind, if you have a great idea for

Larry's Laudanum or anything else you believe is stands-out

in these categories, don't keep it to yourself.

 

JURY

 

Dave Dye | Creative Director

WHAT WE AREN’T LOOKING FOR IN THIS YEARS PRINT, OUTDOOR & AMBIENT. By Dave Dye.

Ads that bore.

Ads for a great cause but without a great idea.

Ads that smell of scam.

Ads similar to last years’ winners.
(‘Slightly bluer’ or ‘a different make of dog’ aren’t a good enough reason to remake them.)

Ads that use profanity to appear edgy.

Ads that smell of scam.

Ads with glossy, arty, expensive pictures that say nothing at all.

Ads that are hard to understand.

Ads that just ran in reception areas.

Ads for Lego.
(I know it’s a bit unfair, but, come on, give those pro-bono Lego ads a break for a year.)

WORDS FROM THE CHAIR

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