1981 was the peak of sales of vinyl. Then CDs arrived, followed by digital, then the end of vinyl. Right? Well actually, no.


Sure initially everyone got carried away with the shiny new stuff and it DID seem like vinyl would vanish for good. Then a strange thing happened. A lot of people (many of them young) realised vinyl had a certain quality and it's own certain sound.

To make a long story (slightly) shorter, vinyl album sales in the United States alone have grown for the 13th consecutive year.  In 2018, 16.8 million LPs were sold in the United States. Not bad in the digital age for 'technology' that's over 100 years old. And why are we telling you?


Because a few years ago, we became aware that something VERY similar was happening with film. Film was what had been used since the end of the late 19th century to tell moving-picture stories. Then, once again, digital arrived and said "You're done, bye!". And films and commercials (shot on film) looked like vinyl once looked - ie: doomed. 

However, just like vinyl, film refused to die. And when a few directors said "We want to shoot on film", a giant began to stir from it's slumber. In the last few years, Hollywood's seen a huge resurgence of films on film (Star Wars, The Hateful Eight, Phantom Thread, Dunkirk, The Justice League...) 

And the trend hasn't been restricted to movies - the number of commercials being shot on film has also grown. Cinelab in London worked on 15 commercials shot on film in 2015. In 2016 this became 26 and by 2017 over 157 commercials were shot on film.  


We believe film is growing fast, which is why we've decided to give it it's own category. So if you have commercials that have been shot on film, now we offer a category that's tailor-made. And we have a feeling we might be the first creative festival in the world to offer this. (and if we're not, well...we're deffo the first in Kinsale)