INTEGRATED & SOCIAL
This category recognizes creative concepts and messaging across multi-channel campaigns.
Basically, it's like the advertising version of the Decathlon.
Awards in these categories tell the world "I can do the lot."
Sure we all admire the athlete who wins a gold for the 100m sprint, but there's something about being able to sprint,
pole-vault and fling a discus that is very impressive.
So if you think you might be advertising's Daley Thompson (google him you young'uns) strip off that tracksuit and let's see what you've got.