Deputy ECD - VCCP London
As you can tell from Matt's photo, male modelling's loss was advertising creativity's gain
He's currently Deputy ECD at VCCP London.
Before that he was at Wieden + Kennedy, Portland.
And before that, some other advertising agencies.
He's won awards at all the usual awards places.
Also, a funny thing happened to him at work the other day.
One of the creatives suggested the whole VCCP creative dept go on an agency-funded jolly to the Kinsale Sharks.
He secretly thought that would be a great idea, but laughed it off as a non-starter because that kind of stuff doesn't really happen any more, does it?
Now he's been invited to Kinsale as a judge.
With the rise of the advertising machines and the sinister overlords who peddle the merits of an algorithm focussed (dystopian) future for our industry, there’s never been a more important time for valuing good old human creativity. The Kinsale Sharks do just that. I’m excited to be a part of it…