Announcing the new Kinsale Sharks Creative Bravery Award

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A new accolade for this year’s season and festival, and in association with Creative Social the award celebrates work which has the courage and tenacity to push boundaries regardless of the risks and potential consequences. This is work that only the bravest clients will support and which will have represented a huge Shark sized leap of faith! Chaired by Saatchi & Saatchi WW CEO, Robert Senior the jury includes L.A Roynane, ECD Havas, Mary Doherty of Red Dog and Juliette Larthe of Prettybird, Dan Lucey of BBDO NY and Guillaume Reboot of BETC Paris. Senior will also be speaking on the topic of Creative Bravery at the Festival which runs from Thursday 21st - Saturday 24th of September.

 

Robert Senior said: Bravery is the difference between creativity as a narrative and creativity as a business principle. But there is bad and good bravery. Bad bravery simply seeks to shock. Good bravery seeks to solve a business problem through an unlikely but powerful idea that touches the audience and accelerates the business. The Kinsale Bravery Award will be recognising, rewarding and encouraging the latter.

Price is €310 + VAT per entry.