Robert Senior

CEO - Saatchi & Saatchi Worldwide

Creative Bravery


After studying History & Politics at Durham University, Senior began a career in advertising that has spanned 30 years.

In 1998, Senior founded Fallon London with four partners and together they grew the business to a 190 person strong multi award-winning agency.

The Partners sold Fallon London to the Publicis Groupe in 2006, prompting Senior’s move to sibling agency Saatchi & Saatchi where he held positions as UK CEO, CEO of EMEA and Worldwide CEO.  He also chaired the Worldwide Creative Board from 2011.  In January 2017 Senior announced his departure from Saatchi & Saatchi to “step into the void of discovery”, and is currently enjoying the summer.

Senior is a guest speaker at the London Business School, Durham University Business School and the London School of Economics, and sits on the Association of Tennis Professionals (ATP) Business Advisory Board and the V&A Advisory Board.

A passionate skier, cyclist and former triathlete, Senior is a qualified Austrian ski instructor having taught in Austria, Switzerland and France.  He is married with three children and two dogs.