10am - John Pallant introduces some simple techniques that Improvisers use on stage, to help them think faster and more fearlessly. He discusses how this can be applied to the creative process on the basis that it takes lots of ideas to get to great ideas.
The APA host 'Good Karma Equals Good Business'
10.30am - A panel exploring how companies can make a genuine commitment to good karma, raising the issues of Diversity, Opportunity, Flexible Working and The Environment.
Trump - Racist, Misogynist, Narcissist, Genius
11.45am - Neil Dawson explains how the election of Donald Trump is proof of the power of emotion. Despite Trump's obvious character flaws he was able to stir the emotions in enough Americans to vote him as the 45th USA President. This is a lesson to all of us. Emotion is an incredibly potent force. So why do so many advertisers shy away from it?
Unleash the power of puerility
12.15pm - Mark Denton will demonstrate his proven formula of coming up with a schoolboy idea, scribbling it on a bit of paper, persuade other creative people to make it real, and finally stepping back to watch magical, unexpected results unfold.
You can’t find peace by avoiding life
1pm - Nils Leonard explains why our creativity matters now more than ever.
Festival Wrap Party
9.30pm - Held at one of Kinsale’s favourite downtown pubs The Lord Kingsale. Live music provided by Warner Music, including the re-nowned solo artiste Dan Caplen. Party away until the early hours.