Young Shark Award

Congratulations to our Young Shark Award winner, Shauna Irani.

The brief for young creatives under 26 was to create a campaign encouraging the creative industry to be brave and show their great work despite this challenging year, and calls on the industry to keep creativity alive in these current circumstances.

 

Judged by BBDO NY Head of Innovation, Vishal Dheiman, Shauna has been awarded the accolade with her brilliant direct mailer
idea 'The Real Test of 2020'

 

Shauna’s winning idea is a Shark Awards testing kit. The direct mailer invitation resembles a Covid-19 testing kit, with information leaflets tucked inside the vials. The invitation calls on brave creatives everywhere to step up to the real test of 2020: The Shark Awards.

 

Shauna is a copywriter at Ogilvy, India.

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Kinsale

Judge

Vishal Dheiman 

Vishal Dheiman is VP, Head of Innovation at BBDO NY. A position that entails understanding the cross section of tech, strategy, creative and production. A skillset developed from 14 years of experience across multiple companies and 2 continents. 


He’s worked across all categories and mediums, including award-winning work for companies such as Shell, HSBC, J&J, Diageo, Facebook, Google and many more.

 

Vishal like to maintain high standards and always pushes the boundaries of platforms, media and partners to squeeze the most out of an idea, which is why his work has been recognized at the highest levels by Cannes, the One Show, D&AD, Webbys, Clios, ADC, AICP, and the Effies.

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Shauna Irani The Kinsale Shark Awards Te
Shauna Irani

At a time when most festivals were being cancelled, simply participating in the Young Shark Awards 2020 was a unique pleasure. To be selected as the winner is a complete and utter joy. It's been a privilege to have my work viewed and critiqued by one of the industry’s top names. A big thank you, once again, to Vishal Dheiman and to the fantastic team at The Shark Awards for bringing young creatives the opportunity to work on a brief that was sharp, relevant and exciting. I’ll be celebrating this win the way the Irish do – with plenty of whiskey, and plenty of Irish music. The combination may inspire a bit of Irish dancing too.

Shauna Irani

THE BRIEF

Product: The Shark Awards.

 
  • Background
    The world is in the grip of a pandemic - Covid 19. Danger is everywhere. Masked people wander the streets in a daze (nb: two meters apart). But now, slowly, they’re beginning to emerge from their homes after months of confinement. They’re cautious and understandably so, but they want to get back to ‘normal’. They want to get back to doing the things they used to do.
 
  • Target market 
    Creative people (writers, art directors, photographers, animators, composers, editors, designers etc etc)  around the world who (still) need to be told “that piece of creative work you produced is wonderful”. We’re talking about the brave and the bold, those who refuse to be dictated to by a potentially deadly virus. We want to appeal to creative people who refuse to crawl into a hole and vanish.
 
  • Proposition
    Spit in the face of Covid19 - if you have great work to show the world, then SHOW the world. Many award shows have cancelled this year but not The Sharks. The message should be ‘don’t let the virus win, show us what you’ve got.’
  • Miscellaneous
    We’re looking for a reason. A logic - something to convince creative people to keep creativity alive in the most difficult circumstances (probably the most difficult since 1939 - 1945).
 
  • Media
    Anything you like, print ad, poster, digital, it's a brilliant idea we're looking for and the idea judged the most memorable/engaging/creative by our judge will win. You can send us a (short hopefully) description of your concept or a clip or a mock-up. Just keep in mind, it's the idea we're after.

Mandatory inclusions

THE RULES

Entrants must be under age of 26

  • You can be employed, un-employed or studying.​
  • By entering your work you grant us permission to use your entry for publicity purposes, regardless of whether the entry wins.
  • The entries will be judged by a senior Creative Director from a major Network advertising agency.
  • We reserve the right not to make any award if the creative standard has not been met.
  • The decision made by the Creative Director is his/her personal subjective opinion and for reasons of confidentiality we do not provide further comment on individual entries.
 
  • By entering your work, you grant us permission, free of charge, to execute the winning idea into a finished piece of work that may be used to promote The Kinsale Shark Awards in any media
  • You can specify the media that best suits your submission.
  • Closing date for entries is Friday 31st July 2020
 
  •  A selection of entries will be published on The Shark Awards website and the winning entry will be announced 22nd August 2020
  • The winner will receive the coveted Young Shark Award trophy which will be sent via courier to the recipient and the winning piece will be promoted on Social Media and in a global newsletter

Young Shark 2020 Shortlist

Shortlist

Sadie Devane

Sadie Devane is a 25-year-old art director from Co. Wexford, Ireland. She's  just returned to Ireland after a three-year stint in the US. Sadie received a bachelor's degree from the National College of Art and Design in 2016. Following internships at Dublin agencies Target McConnells and Rothco, she moved to Boston in 2017 on a scholarship to study at Boston University's College of Communication. After graduating with an MS in Advertising, she stayed in the city and worked full-time as a junior art director on brands such as Toyota, Foster Grant, and SimpliSafe.
Sadie is now freelancing and working on some personal projects back at home while looking out for her next full-time job opportunity.
Click here to see Sadie's entry
Shortlist

Baxter Atkins

Baxter Atkins is a copywriter at the creative agency Ogilvy in Australia. Born and raised in Sydney, he has a passion for creativity and writing, and loves to see how the two can come together to entertain, enlighten and sometimes make the world a happier place. He strongly believes that in an age of smarter technology and increased automation, creativity is a pure craft that cannot be replicated, and will always be needed.
Click here to see Baxter's entry
Shortlist

Shauna Irani

Shauna Judith Irani thought she’d spend her days as an industrial psychologist. Instead, a chance gig at a production house at the age of 18 inspired her to step into the world of advertising. Now, she applies her past experience and learnings to develop ideas and communication for brands that are rooted in effective behavioural insights. With a flair for premium writing and a penchant for craft, she specialises in luxury communication for high-end brands. Shauna is now employed as a Senior Copywriter at Ogilvy, Mumbai, and has been a finalist at the AAAI Cannes Young Lions 2018 and the Young Spikes India 2019. Her love for copywriting is only trumped by her love for fishing, Bono and Bruce Springsteen. She may be Irish after all.
Click here to see Shauna's entry