10am - The Sharks office is situated in the lobby of The Trident Hotel 10am-5pm. Delegates should register and collect wristband needed to attend events.

6 - 7pm - Kinsale Yacht Club hosts the traditional opening welcome with warming words from the Kinsale Chamber. Early opportunity to meet the Kinsale team and jurors.

9.30pm - After dinner we will gather at one of Kinsale’s favourite watering holes for a toe-tapping session.

10.30am - Delegates decide best New Director & Best New Irish Director.

Best New Designer, Colourist, Editor, DOP, Composer, Sound Designer announced. Young Shark 2018 trophy presentation.

12.15am - Merman director Juliet May shares secrets and anecdotes and asks whether comedy has frontiers or it should be allowed to go wherever it wants if there is an opportunity for laughter.

9.30pm - After dinner we head to Hamlets Bar in downtown Kinsale.

10am - Sarah Cutler of makemepulse takes a look at how creating a joined up tech/digital strategy can elevate your creative idea and make people fall back in love with your brand.

10.45am - Ben Jones Founder / Bull in a China Shop. Bitcoin to Sh*tCoin and Ethereum to complete delirium. In this light hearted, upbeat presentation, Ben will shed light on all aspects of this new world.

11.45am - This year Kes Gray, award winning advertising copywriter turned Children’s Book author tells his remarkable story. From ‘Dambusters’ to ‘Oi Frog!’ - life after advertising for Kes Gray.

12.45pm - A panel discussion with senior editors from award winning edit houses; Cut+Run, The Quarry & Final Cut chaired by LBB’s Laura Swinton.

2pm - Get into the racing spirit with this fabulously fun party game. Sponsored by new production outfit DED. Pints along the way.

3pm - The Spaniard Pub
Best throw with 3 darts. €500 prize for the highest scoring Sharks Delegate.

4pm - Universal Music host live event at The Spaniards

9.30pm - Dance the night away into the wee hours with live music again provided by Universal Music.

10am - John Pallant introduces some simple techniques that Improvisers use on stage, to help them think faster and more fearlessly. He discusses how this can be applied to the creative process on the basis that it takes lots of ideas to get to great ideas.

10.45am - Neil Dawson explains how the election of Donald Trump is proof of the power of emotion. Despite Trump's obvious character flaws he was able to stir the emotions in enough Americans to vote him as the 45th USA President. This is a lesson to all of us. Emotion is an incredibly potent force. So why do so many advertisers shy away from it?

11.45am - Mark Denton will demonstrate his proven formula of coming up with a schoolboy idea, scribbling it on a bit of paper, persuade other creative people to make it real, and finally stepping back to watch magical, unexpected results unfold.

12.30pm - Nils Leonard explains why our creativity matters now more than ever.

5pm - The winners have a photo opportunity with their Shark. No ceremony involved but drinks will be provided and a photographer on standby to capture the magic moment.

9.30pm - Held at one of Kinsale’s favourite downtown pubs The Lord Kingsale. Live music provided by Warner Music, including the re-nowned solo artiste Dan Caplen. Party away until the early hours.