International Creative Festival
Advertising . Digital . Design . Short Film . Music Video
On the south-coast of this rugged, beautiful and ever-green Island lies a fishing village that is home to the Kinsale Sharks International Creative Awards. For 56 years we have rewarded, nurtured, debated, and celebrated creative excellence and thinking. We are an intimate festival located in the picturesque seaside town of Kinsale Ireland. The personal approach to our Festival renders the dividing line between speaker and audience non-existent – which delegates have always found to be a very positive, inspirational and stimulating experience.
The Kinsale Shark is awarded to outstanding work in the fields of Advertising & Advertising Craft, Design, Digital, Social, Short Films & Music Videos. Every September hundred's of creative people from all over the world (writers, directors, producers, muso’s, designers, photographers, editors, animators etc) assemble hoping to receive an award for their creative endeavours. The festival is unlike any other, partly because of the location (some of the best pubs, restaurants and views in the world) but also because of ‘the vibe’ – creative, alternative and cool. Kinsale is that kind of place and that kind of festival – somewhere you can meet like minds, be stimulated and come away creatively charged.
Our trophy, the Shark head, is regarded as the most iconic trophy design industry-wide and is coveted by the creative community from Dublin to Dubai.
Jury President - Rosie Arnold
Headline Speaker - Nils Leonard
DMG Media sponsors Shark Trophy Presentations
This year's festival in Kinsale takes on a different shape. We've listened, taken feedback and changed our format. Gone are the excruciatingly long, lavish award-giving banquets and in comes a mix of inspiring talks and networking events held at various venues around the town.
Weds 26th September
10am - The Sharks office is situated in the lobby of The Trident Hotel 10am-5pm. Delegates should register and collect wristband needed to attend events.
6 - 7pm - Kinsale Yacht Club hosts the traditional opening welcome with warming words from the Kinsale Chamber. Early opportunity to meet the Kinsale team and jurors.
9.30pm - After dinner we will gather at one of Kinsale’s favourite watering holes for a toe-tapping session at the Folk House
Thurs 27th September
10.30am - Delegates decide best New Director & Best New Irish Director.
Best New Designer, Colourist, Editor, DOP, Composer, Sound Designer announced. Young Shark 2018 trophy presentation.
12.15am - Merman director Juliet May shares secrets and anecdotes and asks whether comedy has frontiers or it should be allowed to go wherever it wants if there is an opportunity for laughter.
1.15pm - Liam Walsh of Nexus cuts through the hype and talks frankly about AR, VR, AI & Machine Learning. He discusses how these fit together and how they're relevant to content creators. Showing recent history, Liam explores what the current trending waves are and how they are likely to develop in the near future.
9.30pm - After dinner we head to Hamlets Bar in downtown Kinsale.
Fri 28th Sept
10am - Sarah Cutler of makemepulse takes a look at how creating a joined up tech/digital strategy can elevate your creative idea and make people fall back in love with your brand.
10.45am - Ben Jones Founder / Bull in a China Shop. Bitcoin to Sh*tCoin and Ethereum to complete delirium. In this light hearted, upbeat presentation, Ben will shed light on all aspects of this new world.
11.45am - This year Kes Gray, award winning advertising copywriter turned Children’s Book author tells his remarkable story. From ‘Dambusters’ to ‘Oi Frog!’ - life after advertising for Kes Gray.
12.45pm - A panel discussion with senior editors from award winning edit houses; Cut+Run, The Quarry & Final Cut chaired by LBB’s Laura Swinton.
2pm - Get into the racing spirit with this fabulously fun party game. Sponsored by new production outfit DED. Pints along the way.
3pm - The Spaniard Pub
Best throw with 3 darts. €500 prize for the highest scoring Sharks Delegate.
4pm - Universal Music host live event at The Spaniards
9.30pm - Dance the night away into the wee hours with live music again provided by Universal Music.
Sat 29th Sept
10am - John Pallant introduces some simple techniques that Improvisers use on stage, to help them think faster and more fearlessly. He discusses how this can be applied to the creative process on the basis that it takes lots of ideas to get to great ideas.
10.30am - A panel exploring how companies can make a genuine commitment to good karma, raising the issues of Diversity, Opportunity, Flexible Working and The Environment.
11.45am - Neil Dawson explains how the election of Donald Trump is proof of the power of emotion. Despite Trump's obvious character flaws he was able to stir the emotions in enough Americans to vote him as the 45th USA President. This is a lesson to all of us. Emotion is an incredibly potent force. So why do so many advertisers shy away from it?
12.15pm - Mark Denton will demonstrate his proven formula of coming up with a schoolboy idea, scribbling it on a bit of paper, persuade other creative people to make it real, and finally stepping back to watch magical, unexpected results unfold.
1pm - Nils Leonard explains why our creativity matters now more than ever.
9.30pm - Held at one of Kinsale’s favourite downtown pubs The Lord Kingsale. Live music provided by Warner Music, including the re-nowned solo artiste Dan Caplen. Party away until the early hours.