Eligibility & Rules


Advertising & Digital

  • Each entry must have appeared in the public domain between the dates of June 1st 2017 and August 31st 2018 and only work which has been commissioned by an Advertiser may be entered.  Speculative entries are not permitted, and the Kinsale Sharks board may seek further proof that an entry has run publicly, at any time before or after judging. We retain the right to request proof that the work was used commercially in space paid for by the Advertiser.
  • Work entered at any previous Kinsale Shark Awards Festival may not be entered, even if it was in a different category than the one that is now being considered.
  • Entries which have had a complaint upheld by an Advertising Standards Body, Broadcast Standards Body, Online Standards Body will not be accepted.
  • Please be aware that all entrants are required to pay VAT on all entries.
  • Any entry that has not been paid in full before the first round of judging will be withdrawn.
  • Hard copy entries will not be returned to the entrant.
  • International Agency, Irish Agency & International Network of The Year awards are calculated on a points system and includes shortlisted work.
  • Irish Agencies may enter work into both Ireland and International categories. These are two separate competitions. The Ireland category is a National competition, whilst work entered into International will compete against International entries. Only work entered into the Ireland category will count towards Irish Creative Agency of the Year.
  • Great White Shark Award for Creative Agency of The Year - Entrants must achieve at least 1 different piece of work for 4 different brands/products/services at the following levels; Bronze (3), Silver (5), Gold (7), Creative Bravery, Integrated (10) or Grand Prix (15) in the Advertising & Digital Categories. Cutdowns, re-edits or versions do not count. Design, Short Film & Music Videos do not count. Craft entries are awarded at the rate of 50%. In the event of a draw, shortlisted entries will be counted (1).
  • Network Agency of the Year is awarded to an agency network with at least 3 international offices. Entrants must achieve at least different 1 piece of work for 4 different brands/products/services at the following levels; Bronze (3), Silver (5), Gold (7), Creative Bravery, Integrated (10) or Grand Prix (15) in the Advertising & Digital Categories. Cutdowns, re-edits or versions do not count. Design, Short Film & Music Videos do not count. Craft entries are awarded at the rate of 50%. In the event of a draw, shortlisted entries will be counted (1).
  • The jury reserves the right not to make any award in any category if the creative standard has not been met.
  • The decisions made by the jury are their personal subjective opinions and for reasons of confidentiality we do not provide further comment on individual entries.
  • Entrants agree that any work uploaded to our entry system and put forward for judging may also be screened publicly to an audience at The Kinsale Shark Awards Festival, on the Sharks website and App. You agree that all copyrights and permissions have been obtained and that you have fully complied with all regulatory bodies.

Design

  • Each entry must have been produced between the dates of June 1st 2017 and August 31st 2018 and only work which has been commissioned by a Client may be entered.  Speculative entries are not permitted, and the Kinsale Sharks board may seek further proof  at any time before or after judging. We retain the right to request proof that the work was used commercially in space paid for by a Client.
  • Work entered at any previous Kinsale Shark Awards Festival may not be entered, even if it was in a different category than the one that is now being considered
  • Any entry that has not been paid in full before the first round of judging will be withdrawn.
  • Hard copy entries will not be returned to the entrant unless specifically requested and paid for.
  • Design Agency of The Year is calculated on a points system and includes shortlisted work.
  • Irish Companies may enter work into both Ireland and International categories. These are two separate competitions. The Ireland category is a National competition, whilst work entered into International will compete against International entries. Only work entered into the Ireland category will count towards Irish Design Agency of the Year.
  • The jury reserves the right not to make any award in any category if the creative standard has not been met.
  • The decisions made by the jury are their personal subjective opinions and for reasons of confidentiality we do not provide further comment on individual entries.
  • Entrants agree that any work uploaded to our entry system and put forward for judging may also be screened publicly to an audience at The Kinsale Shark Awards Festival, on the Sharks website and App. You agree that all copyrights and permissions have been obtained and that you have fully complied with all regulatory bodies

Short Films

  • The Film must have been “completed” and “aired" no earlier than 1st January 2017
  • You agree that The Film may be screened to a private audience at the Festival on 21 Sept 2018.
  • We do accept films that have been published on the internet as well as films on the short film circuit.
  • The Film should be no longer than 15 minutes excluding Opening Titles and Credits. No Colour Bars or Black Sequences before or after The Film.
  • Any film that has been entered into a previous Sharks Shorts festival is not eligible.
  • Branded Content should be entered in the Advertising 'Film/Branded Content' Category
  • Optional: English Subtitles will help the jurors “understand” Films submitted in their Original Language.
  • Closing date for entries is 1st September 2018.
  • The Shortlist (Finalists) will be published on our website 15th September 2018
  • Irish companies/individuals may enter work into both Ireland and International categories. These are two separate competitions. As a national show, work entered into Ireland categories will compete with other Irish entries only. Work entered by Irish companies/individuals into the International categories will be judged against International work.
  • The jury reserves the right not to make any award in any category if the creative standard has not been met.
  • The decisions made by the jury are their personal subjective opinions and for reasons of confidentiality we do not provide further comment on individual entries.
  • You grant us permission, if requested, to use a still image (of your choice) for publicity purposes on our website and social media pages.
  • Irish Entries should be directed by an Irish Passport holder and produced in Ireland by an Irish production company, and for 2018 entered by an Ireland Registered company.

Music Videos

  • The MV must have been “completed” and “aired" no earlier than 1st June 2017.
  • Closing dates for entry is 1 Sept 2018
  • The Shortlist (Finalists) will be published on our website 15th September 2018
  • Films previously entered at Kinsale are not eligible even if it was in a different category than the one that is now being considered.
  • The jury reserves the right not to make any award in any category if the creative standard has not been met.
  • Irish companies/individuals may enter work into both Ireland and International categories. These are two separate competitions. As a national show, work entered into Ireland categories will compete with other Irish entries only. Work entered by Irish companies/individuals into the International categories will be judged against International work
  • The decisions made by the jury are their personal subjective opinions and for reasons of confidentiality we do not provide further comment on individual entries.
  • You grant us permission, if requested, to use a still image (of your choice) for publicity purposes on our website and social media pages.
  • Irish Entries should be directed by an Irish Passport holder and produced in Ireland by an Irish production company, and for 2018 entered by an Ireland Registered company.

Best New - Designer, Director, MV Director, DOP, Editor, Colourist, Composer

  • New Director & New Music Video Director (2 different categories) - the work submitted must have been completed no earlier than 1 Jan 2016  - the Director may not have directed any other work before this date, otherwise he/she cannot be considered as 'New'. There is no age limit in this category.
  • New Designer- must be under the age of 30 as at 1st Sept 2018.
  • New Music Composer- must be under the age of 30 as at 1st Sept 2018.
  • New DOP - must be under the age of 30 as at 1st Sept 2018.
  • New Editor - must be under the age of 30 as at 1st Sept 2018.
  • New Colourist - must be under the age of 30 as at 1st Sept 2018.
  • New Sound Designer - must be under the age of 30 as at 1st Sept 2018.
  • You may enter more than 1 piece of work, but must be submitted as part of the same video file.
  • Work can include; test or spec spots, TV or web commercials, music videos, short films and any web content under 15 mins long.
  • Closing date for entry is 1st Sept 2018.
  • The overall entries will be pre-judged to create a 'Shortlist' for our Delegates to judge in Kinsale. This will be done by a sub-committee of industry professionals.
  • Irish companies/individuals may enter work into both Ireland and International categories. These are two separate competitions.
  • We do not operate 'Best In Show' practice. If the creative standard has not been met then an award may not be given.
  • The decisions made by the jury are their personal subjective opinions and for reasons of confidentiality we do not provide further comment on individual entries.
  • The Shortlist will be published on our website early September
  • The winners will be decided by Kinsale Delegates at a screening of 'The Shortlisted' on Saturday 29th September 2018.
  • You grant us permission, if requested, to use a still image (of your choice) for publicity purposes on our website and social media pages.

Young Sharks

  • Entrants must be under age of 26.
  • You can be employed, un-employed or studying.
  • By entering your work you grant us permission to use your entry for publicity purposes, regardless of whether the entry wins.
  • The entries will be judged by a senior Creative Director from a major Network advertising agency.
  • We reserve the right not to make any award if the creative standard has not been met.
  • The decision made by the Creative Director is his/her personal subjective opinion and for reasons of confidentiality we do not provide further comment on individual entries.
  • By entering your work, you grant us permission, free of charge, to execute the winning idea into a finished piece of work that may be used to promote The Kinsale Shark Awards in any media.
  • The winner will be invited to attend this year's Kinsale as our guest delegate, to collect the Shark, with all expenses paid (coach travel and 3 nights accommodation).

Production Company of the Year

  • This new award will be introduced from 2018.
  • This is an International award and is awarded to *Entrants only.
  • Entrants must achieve at least 5 different Films (3 Ireland) at Bronze (3), Silver (5), Gold (7), Creative Bravery (10) or Grand Prix level (15) (cutdowns, re-edits don't count). In the event of a draw Shortlist and Finalists will be counted (1).
  • Entrants can consider and enter the Advertising Film sections as well as Film Craft, Music Videos & Short Films.
  • New Director awards do not count.
  • Companies with multiple offices in different countries count as one.
  • We will only count 1 company in a co-production arrangement - the lead company who holds the contract, unless it is a joint live action-animation venture. This should be declared on the entry form.
  • Work entered by other *entrants cannot be counted.
  • Production Companies gain points in the Advertising sections and the following Craft Categories (if named as the entrant): Direction, Cinematography, Editing, Casting, Production Design. Best Use of Humour.
  • If the production company is responsible for the script then Best Writing will be included.

Post Production/VFX Company of the Year

  • This new award will be introduced from 2018
  • Entrants must achieve at least 5 different Films (3 Ireland) at Bronze (3), Silver (5), Gold (7), Grand Prix (15)
  • Entries can be considered in the Film Craft, Music Videos & Short Films Categories.
  • Post Production Companies gain points in the following Craft Categories (if named as the *Entrant): Colour Grading, Post Production VFX & Animation
  • New Director awards do not count.
  • Companies with multiple offices in different countries count as one.
  • Work entered by other *Entrants cannot be counted.

Edit House of the Year

  • This new award will be introduced from 2018
  • Entrants must achieve at least 5 different Films (3 Ireland) at Bronze (3), Silver (5), Gold (7),  (cutdowns, re-edits don't count). In the event of a draw, shortlisted and finalists are counted (1).
  • Entries can be considered in the Film Craft, Music Videos & Short Films Categories.
  • Edit Houses gain points inly in the Film Craft Category 'Editing' (if named as the *Entrant)
  • New Director awards do not count.
  • Companies with multiple offices in different countries count as one.
  • Work entered by other *Entrants cannot be counted.

Music Production Company of the Year

  • This new award will be introduced from 2018
  • Entrants must achieve at least 5 different Films (3 Ireland) at Bronze (3), Silver (5), Gold (7) (cutdowns, re-edits don't count). In the event of a draw shortlist and finalist will be counted (1).
  • Music Companies gain points in the following Craft Categories (if named as the *Entrant): Best Original Music & Best re-record (radio & tv)
  • Companies with multiple offices in different countries count as one.
  • Work entered by other *Entrants cannot be counted.

Sound Design Production Company of the Year

  • This new award will be introduced from 2018
  • Entrants must achieve at least 5 different Films (3 Ireland) at Bronze (3), Silver (5), Gold (7),   (cutdowns, re-edits don't count). In the event of a draw shortlist and finalist will be counted (1).
  • Sound Production Companies gain points in the following Craft Categories (if named as the *Entrant): Best Sound Design, Best Original Music & Best re-record (radio & tv)
  • Companies with multiple offices in different countries count as one.
  • Work entered by other *Entrants cannot be counted.

Duplicate Trophies

  • Duplicate Shark Head trophies are only issued on merit. For example, a music company is not entitled to a copy for an award given for editing.
  • Duplicates are available in limited numbers per entry. An entrant may order a maximum of 2 copies in addition to the original. These cost €200+ delivery + VAT each.
  • If an entry is made by an agency, the film production company (or vice versa) is entitled to purchase 1 duplicate only, if it is deemed appropriate. The cost is equivalent to the entry fee of €310. Plus delivery and VAT.

*Entrant - is defined as the company or individual that made and paid for the Entry.