Eligibility & Rules


Advertising, Digital & Design

  • Each entry must have appeared in the public domain between the dates of June 1st 2016 and August 31st 2017 and only work which has been commissioned by an Advertiser may be entered.  Speculative entries are not permitted, and the Kinsale Sharks board may seek further proof that an entry has run publicly, at any time before or after judging. We retain the right to request proof that the work was used commercially in space paid for by the Advertiser.
  • Work entered at any previous Kinsale Shark Awards Festival may not be entered, even if it was in a different category than the one that is now being considered.
  • Entries which have had a complaint upheld by an Advertising Standards Body, Broadcast Standards Body, Design Standards Body, Online Standards Body will not be accepted.
  • Please be aware that all entrants are required to pay VAT on all entries.
  • Any entry that has not been paid in full before the first round of judging will be withdrawn.
  • Hard copy entries will not be returned to the entrant.
  • International Agency, Irish Agency & International Network of The Year awards are calculated on a points system and includes shortlisted work.
  • Irish Agencies may enter work into both Ireland and International categories. These are two separate competitions. The Ireland category is a National competition, whilst work entered into International will compete against International entries. Only work entered into the Ireland category will count towards Irish Agency of the Year.
  • Irish Craft Entries should be produced in Ireland by an Irish production company, and for 2018 entered by an Ireland Registered company.
  • The jury reserves the right not to make any award in any category if the creative standard has not been met.
  • The decisions made by the jury are their personal subjective opinions and for reasons of confidentiality we do not provide further comment on individual entries.
  • Entrants agree that any work uploaded to our entry system and put forward for judging may also be screened publicly to an audience at The Kinsale Shark Awards Festival, on the Sharks website and App. You agree that all copyrights and permissions have been obtained and that you have fully complied with all regulatory bodies.


Short Films

  • The Film must have been “completed” and “aired" no earlier than 1st January 2016.
  • You agree that The Film may be screened to a private audience at the Festival on 21 Sept 2017.
  • We do accept films that have been published on the internet as well as films on the short film circuit.
  • The Film should be no longer than 15 minutes excluding Opening Titles and Credits. No Colour Bars or Black Sequences before or after The Film.
  • Any film that has been entered into a previous Sharks Shorts festival is not eligible.
  • Branded Content should be entered in the Advertising 'Film/Branded Content' Category
  • Optional: English Subtitles will help the jurors “understand” Films submitted in their Original Language.
  • Closing date for entries is 1st September 2017.
  • The Shortlist (Finalists) will be published on our website 8th September 2017
  • Irish companies/individuals may enter work into both Ireland and International categories. These are two separate competitions. As a national show, work entered into Ireland categories will compete with other Irish entries only. Work entered by Irish companies/individuals into the International categories will be judged against International work.
  • The jury reserves the right not to make any award in any category if the creative standard has not been met.
  • The decisions made by the jury are their personal subjective opinions and for reasons of confidentiality we do not provide further comment on individual entries.
  • You grant us permission, if requested, to use a still image (of your choice) for publicity purposes on our website and social media pages.
  • Irish Entries should be directed by an Irish Passport holder and produced in Ireland by an Irish production company, and for 2018 entered by an Ireland Registered company.

Best New Director, DOP, Editor

  • New Director - the work submitted must have been completed no earlier than 1 Jan 2015  - the Director may not have directed any other work before this date, otherwise he/she cannot be considered as 'New'.
  • Young DOP - must be under the age of 29 as at 1st Sept 2017
  • Young Editor - must be under the age of 29 as at 1st Sept 2017
  • You may enter more than 1 piece of work, but must be submitted as part of the same video file.
  • Work can include; test or spec spots, TV or web commercials, music videos, short films and any web content under 15 mins long 
  • Closing date for entry is 15th Sept 2017
  • The overall entries will be pre-judged to create a 'Shortlist' for our Delegates to judge in Kinsale. This will be done by a sub-committee of industry professionals.
  • Irish companies/individuals may enter work into both Ireland and International categories. These are two separate competitions.
  • We do not operate 'Best In Show' practice. If the creative standard has not been met then no award may be given.
  • The decisions made by the jury are their personal subjective opinions and for reasons of confidentiality we do not provide further comment on individual entries.
  • The Shortlist will be published on our website early September
  • The winners will be decided by Kinsale Delegates at a screening of 'The Shortlisted' on Saturday 23rd September 2017.
  • You grant us permission, if requested, to use a still image (of your choice) for publicity purposes on our website and social media pages.

Music Videos

  • The MV must have been “completed” and “aired" no earlier than 1st June 2016.
  • Closing dates for entry is 3 Sept 2017.
  • The Shortlist (Finalists) will be published on our website 10th September 2017
  • Films previously entered at Kinsale are not eligible even if it was in a different category than the one that is now being considered.
  • The jury reserves the right not to make any award in any category if the creative standard has not been met.
  • Irish companies/individuals may enter work into both Ireland and International categories. These are two separate competitions. As a national show, work entered into Ireland categories will compete with other Irish entries only. Work entered by Irish companies/individuals into the International categories will be judged against International work
  • The decisions made by the jury are their personal subjective opinions and for reasons of confidentiality we do not provide further comment on individual entries.
  • You grant us permission, if requested, to use a still image (of your choice) for publicity purposes on our website and social media pages.
  • Irish Entries should be directed by an Irish Passport holder and produced in Ireland by an Irish production company, and for 2018 entered by an Ireland Registered company.

Young Sharks

  • Entrants must be under age of 26.
  • You can be employed, un-employed or studying.
  • By entering your work you grant us permission to use your entry for publicity purposes, regardless of whether the entry wins.
  • The entries will be judged by a senior Creative Director from a major Network advertising agency
  • We reserve the right not to make any award if the creative standard has not been met.
  • The decisions made by the jury are their personal subjective opinions and for reasons of confidentiality we do not provide further comment on individual entries.
  • By entering your work, you grant us permission, free of charge, to execute the winning idea into a finished piece of work that may be used to promote The Kinsale Shark Awards in any media.
  • The winner (maximum 2 people) will be invited to attend this year's Kinsale as our guest delegate, to collect the Shark, with all expenses paid (coach travel and 3 nights accommodation).

Production Company of the Year

  • This new award will be introduced from 2018.
  • This is an International award and is awarded to *Entrants only.
  • Entrants must achieve at least different 5 Films at Bronze, Silver, Gold, Creative Bravery or Grand Prix level.  (cutdowns, re-edits don't count)
  • The award is calculated on a points system based on a value attributed each award, for example; a Gold is worth more than a Silver.
  • Entrants can consider and enter the Advertising Film sections as well as Film Craft, Music Videos & Short Films.
  • New Director awards do not count.
  • Companies with multiple offices in different countries count as one.
  • We will only count 1 company in a co-production arrangement - the lead company who holds the contract, unless it is a joint live action-animation venture. This should be declared on the entry form.
  • Work entered by other entrants cannot be counted.
  • Production Companies gain points in the Advertising sections and the following Craft Categories (if named as the entrant): Direction, Cinematography, Editing, Casting, Production Design. Best Use of Humour.
  • If the production company is responsible for the script then Best Writing will be included.

Post Production Company of the Year

  • This new award will be introduced from 2018
  • This is an International award only
  • Entrants must achieve at least 5 different Films at Bronze, Silver, Gold, Creative Bravery or Grand Prix level (cutdowns, re-edits don't count)
  • The award is calculated on a points system based on a value attributed each award, for example; a Gold is worth more than a Silver.
  • Entries can be consider and in the Film Craft, Music Videos & Short Films Categories.
  • Post Production Companies gain points in the following Craft Categories (if named as the *Entrant): Editing, Colour Grading, Post Production VFX & Animation
  • New Director awards do not count.
  • Companies with multiple offices in different countries count as one.
  • Work entered by other *Entrants cannot be counted.
  • Post Production Companies gain points in the Advertising sections and the following Craft Categories (if named as the *Entrant): Direction, Cinematography, Editing, Casting, Best Use of Humour. If the production company is responsible for the script then Best Writing will be included.

Duplicate Trophies

  • Duplicate Shark Head trophies are only issued on merit
  • Duplicates are available in limited numbers per entry. An entrant may order a maximum of 2 copies in addition to the original. These cost €200+ delivery+VAT each.
  • If an entry is made an agency, the film production company (or vice versa) is entitled to purchase 1 duplicate only, if it is deemed appropriate. The cost is equivalent to the entry fee of €310. Plus delivery and VAT.

*Entrant - is defined as the company or individual that made and paid for the Entry.