Updated: Apr 21, 2022
The winner of the Kinsale Shark Awards ‘Young Sharks’ competition for under 26 year old creatives has been announced.
24-year-old Aditya Hariharan, a Copywriter from Memac Ogilvy in Dubai won with his entry, ‘Perspective’ giving an altogether upside-down take on the Sharks!
Speaking about the idea behind the work, Aditya said: "Being a copywriter, I wanted to keep the ad visually simple. I doodled around with different shapes and stumbled upon the shark fin/speech bubble layout, that I thought was quite interesting. After exhausting all shark-related puns, I decided to keep the headline simple too, so I put everything together, crossed my fingers, and hit submit!”
The 2017 Brief
The Kinsale Sharks festival is a creative awards festival that takes place in the beautiful Irish seaside town of Kinsale, every September. What do we mean by ‘creative’? Commercials (TV, cinema, radio, digital), short films, music videos, design, animation, young directors,…that kind of creative.
Who enters their work? Creatives from Ireland, The UK, The States, France, Australia, New Zealand, Venezuela, Argentina, just about everywhere.
Plus each year there are talks from some of the world’s most creative people (three past speakers - writer on Fox TVs The Simpsons, Mike Scully. Creator of The Rocky Horror Show, Richard O’Brien. Legendary director of American History X, Tony Kaye).
So your brief? Simple - we’re looking for a concept - an interesting, engaging, clever idea designed to tell the world “The 2017 Kinsale Sharks are open for entries.”
It can be a poster, print ad, TV or radio commercial, anything you want and you can include an image of a Shark.
The idea is what will be judged and the idea judged to be the best entry will earn the winner/winning team free travel & admission to the festival, two nights accommodation and a pass to all talks and events along with a lunch with Tim O’Kennedy ex Wieden & Kennedy and D&AD
Aditya's Winning Entry
The entries were judged by Mike Mesbur, ECD Ogilvy Ireland. Commenting on the work, Mike said: "The top three submissions all showed fresh thinking combined with a clarity of execution that really nailed a great communications idea. While there wasn't much to separate them, I chose my winner because it dared to show us a conceptual twist that was right under our noses all along: an upside-down shark fin can look just like a speech bubble.”
In second and third place respectively are Dublin-based Chris Kennedy with ‘Carnival Winner’, and Portuguese entrants João Vaz and Sebastião Seguro with ‘SHAAAAAAAAARK’.