The Sharks today announce that the Fresh Design Awards will be incorporated into The Shark Design Awards.
The move builds on an already established relationship with Fresh Awards and is part of the Shark’s desire to grow the category and promote and reward design that truly innovates and delivers creativity and excellence in all aspects.
Peter Brady, Chairman of The Shark Awards commented: “There is no doubt that design, apart from being an obvious category for delivering on creativity and craft, is also the glue that keeps so many other categories together. That might seem like an overclaim, but we've come to believe that a lot of creative endeavours quickly come apart if you remove good design. So, The Shark Design Awards will continue to reward the creative design community and that will involve juries of respected international experts.”