Congratulations to our Young Shark Award winner, Shauna Irani. The brief for young creatives under 26 was to create a campaign encouraging the creative industry to be brave and show their great work despite this challenging year, and calls on the industry to keep creativity alive in these current circumstances.
Judged by BBDO NY Head of Innovation, Vishal Dheiman, Shauna has been awarded the accolade with her brilliant direct mailer idea 'The Real Test of 2020'
Shauna’s winning idea is a Shark Awards testing kit. The direct mailer invitation resembles a Covid-19 testing kit, with information leaflets tucked inside the vials. The invitation calls on brave creatives everywhere to step up to the real test of 2020: The Shark Awards.
Shauna is a copywriter at Ogilvy, India.
"At a time when most festivals were being cancelled, simply participating in the Young Shark Awards 2020 was a unique pleasure. To be selected as the winner is a complete and utter joy. It's been a privilege to have my work viewed and critiqued by one of the industry’s top names. A big thank you, once again, to Vishal Dheiman and to the fantastic team at The Shark Awards for bringing young creatives the opportunity to work on a brief that was sharp, relevant and exciting. I’ll be celebrating this win the way the Irish do – with plenty of whiskey, and plenty of Irish music. The combination may inspire a bit of Irish dancing too" - Shauna Irani
To see the brief and conditions please click https://www.kinsalesharks.com/young-shark-2020